Professor Michael Metzger has lectured at top business schools in Latin America, the United States, and Spain for the past 26 years. He has taught international marketing at the graduate and undergraduate levels in both Spanish and English.
Autism, Authenticity, and the Classroom
The late diagnosis of his daughter and family counseling led to the realization that Michael was, in all probability, on the autism spectrum as well. Michael was formally diagnosed with autism spectrum disorder at the age of 58.
Michael credits his autism for his creative and unconventional approaches to business education throughout his career, as well as his deeply authentic and genuine approach to his students and the classroom. He also now sees that the challenges he has faced, the unique way in which he processes information, sees, and experiences the world, are a result of his autism as well.
Ross School of Business and Community
Michael has built a successful career in business education and has found a welcoming academic home at the Ross School of Business. He hopes to use the remainder of his career to continue learning about himself, the intersection of autism and entrepreneurship, and dispel misunderstandings surrounding autism through sharing his experiences.
One surprising misunderstanding is that autistics feel intensely, care deeply, and almost desperately want to connect with others. Autistics, like everyone, want to experience community and find a place where they are valued and belong.
Latest Faculty News & Research
Product and Brand Name Linguistics and Logo Semiotics
- Published Date:
- 2022
- Authors:
- Metzger, Michael
- Source:
- William Davidson Institute
- Pages:
- 24
Flores del Este (B): A Costa Rican Florist Blooms with Online Data
- Published Date:
- 2020
- Authors:
- Metzger, Michael
- Source:
- William Davidson Institute
- Pages:
- 8
Haven: Preventing Violence Against Women
- Published Date:
- 2020
- Authors:
- Metzger, Michael
- Source:
- William Davidson Institute
- Pages:
- 22
The Costa Rican Software Corridor: Startup Develops Expansion Plans for Latin America
- Published Date:
- 2020
- Authors:
- Metzger, Michael
- Source:
- William Davidson Institute
- Pages:
- 28
Flores del Este (A): A Costa Rican Florist Considers Online Opportunities
- Published Date:
- 2019
- Authors:
- Metzger, Michael
- Source:
- William Davidson Institute
- Pages:
- 18
Assessing algorithms for selecting countries to market new products to low-income consumers
- Published Date:
- 2013
- Authors:
- Woodside, A., Metzger, M.D. and Ickis, J.C
- Source:
- Emerald Emerging Markets Case Studies
- Volume:
- 3
- Issue:
- 4
- Pages:
- 1-12
Strategic management in Latin America: Issues and assessment
- Published Date:
- 2011
- Authors:
- Brenes, Esteban R. & Metzger, Michael & Requena, Bernardo
- Source:
- Journal of Business Research
- Volume:
- 64
- Issue:
- 3
- Pages:
- 231-235
Mercadeo Social como una nueva herramienta de responsabilidad social corporativa: El caso de alfabetización en Costa Rica
- Published Date:
- 2010
- Authors:
- Metzger, M, Metzger, M, & Ickis, J
- Source:
- Multidisciplinary Business Review
- Volume:
- 3
- Issue:
- 1
- Pages:
- 50-63
Adjunct Assistant Professor of Marketing
Stephen M. Ross School of Business, University of Michigan
Faculty Advisor
University of Michigan Neurodiversity Project